Category Archives: W17-X4 Info Interview/Professional Practices

Better late than never… right?

 

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This is a sail boat if you’ve never seen one..

 

For my interview, I interviewed my dad’s coworker, Jack. He’s a 28-year-old graphic designer who works for Skookum Marine. He doubles as a handyman with simple tasks when they need help around, as well as creates graphics and uses his own font for boats and their name.

Q: How did you get into graphic design?
“I grew up in a pretty artistic family, so it’s always been around me. It also helped that I drew a lot growing up. I remember in High School we had to create a company for a project, I was the one who created our logo and found myself getting more into the logo than I had first anticipated. After that I looked into creating more logos for actual people and their companies.”
Q: What’s the process of creating a logo?
“It all starts when the customer gives me their idea, or their previous design. If they want to start brand new they pitch me their idea and I work with it right in front of them so they can see my design and tell me what they like or don’t like about it. Doing it right there makes it easier for me, I can change it to their exact vision. If they bring in a previous logo but want it updated it’s basically the same procedure, I will usually add on or take off some simple details to make it more modern.”
Q: How long does it take from start to finish?
“It all depends with the work they want on the boat. I personally usually spend about six hours on average on creating the design from start to finish, boat repairs guys spend about four to five days working and preparing the boat itself for the design. Their process is sanding, buffing and sometimes repainting the area where the logo will go on.”
Q: Have you ever had a customer dislike one of your designs?
“I haven’t had that happen yet, and hopefully that never happens hahah. Our goal here is to make sure our customers are always satisfied with what they’re paying for. We always want to do a quality job and keep our customers coming back for another job.”
Q: Overall, how do you like the career that you’ve chosen?
“I think I chose something that won’t be a drag to come to every day. Working for Scott (Jack’s boss) is great, he’s a great boss to work under. He’s really understanding on our needs as employees and makes sure we enjoy what we’re doing here. Specifically, I enjoy what I do here creating designs and helping out the guys when they need a hand. I could never do a job where it’s the same thing every day after working here.”
Before interviewing Jack I knew nothing about him except he was a handyman and a graphic designer, but nothing on a personal level. After my interview and seeing how much Jack genuinely enjoys his job here it really opened my eyes to make sure I work somewhere that I enjoy going to, and that I love what I’m doing.
The end. 
By: Francis Pardo

 


Interview with Local Lead Designer

I reached out to a local digital marketing agency called Ruby Porter, and I got in contact with the lead designer Megan Wood.

She agreed to sit down with me for roughly thirty minutes, and I brought a list of questions with me to ask.

It started out as a simple back and forth conversation to get both of us comfortable, then I started asking some questions about how she got to where she was, the work her company does, and other questions that came to mind.

Once we started talking about the business operations, we got into a pretty good conversation. She told me about her journey into her position, and that she never really expected to get to where she was.

A lot of creative work is learning, tweaking, and changing things as you go.

The thing she highlighted the most about what would make a student successful, is being skilled in all areas of media arts.

Similar to what Professor Goolsby talked to us about, it’s pretty much the norm for businesses now-a-days to require you have skill in all areas of adobe. So you should become solid in graphic design, videography, photography, and learn as much as you can, and once you find the one you have a lot of passion for, try to work on mastering that one aspect.

Another thing she mentioned that was very similar to Goolsby, was how businesses work these days. After exploring the company and asking how everything works, there isn’t really one job for one person. Everybody works together to problem solve and find solutions, so you need to be skilled in many areas.

I think that exploring your interests and learning the ins and outs of whatever it is you’re interested in learning is very important. That way you’ll have a lot to offer a company when you want to work for them.

She also mentioned using as many resources as we possibly can. A lot of her points she makes, are things we hear every day from all the professionals that come and speak to us, which makes what they say stick more since I was hearing it from a lead designer.

I think Lane offers so much for us to explore what we’re interested, more than people realize. So talking to people about your ideas and goals can really lead you down a path to figuring out what you love and want to focus on.

I started out in this class really into web design, but after talking to people, learning and experimenting, I think I really like making videos.

The professional business process of a creative wasn’t exactly how I thought it was. I thought that if you got your degree in graphic design, you’d spend your entire time in photoshop creating graphics.

However, I learned that being a creative is much more. You need to share your ideas, help people with projects that require skills outside of just photoshop, and expand your talents as much as you can.


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Last Friday, February 24th, I stopped into fellow LCC instructor Jon Meyer’s studio to see the documentary Through a Lens Darkly presented by Photography at Oregon, a non profit organization in Lane County that puts on exhibits and other events like the showing of this film particularly in the field of photography. Though a Lens Darkly showcases the history of African American Photography in America from Fredrick Douglas, who’s self portraits were some of the first published and well known African-American photographs that showed blacks in a positive to the contemporaries  of the late 20th century. Filmaker Thomas Allen Harris intermingles history with his own childhood memories and his introduction to photo taking. The harsh images of lynching and mystral shows are mixed with happy families enjoying a normal life. References and interviews with Anthony Garboza and Renee Cox enhances the story about the “National Family Album”.

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The people of Photography at Oregon were very friendly and welcomed all who walked in with free popcorn(which was delicious) and free coffee(which was instant. The man I was sitting next to seemed like he was thrilled that there was free stuff and signed up for the mailing list just on that alone. I attract the coolest people to talk to. At the end of the movie it was mentioned there was going to be a discussion amongst ourselves the viewers which seemed awkward in a way to me, it being one of the first times I have been to one of their events. I didn’t stay for anxiety sake. At one point of the screening I went to the bathroom and heard a noise that sounded like I got locked out of the screening. Hopefully the more I go to things like this, the less I will overthink what people think.

I guess also this was something of a cop out for this project. I mean it was a movie, that was originally shown on PBS. I could be full of BS and just watched the movie on tv, which I didn’t I swear. I should of at least gone to an event where the artist or even filmmaker was in attendance. I have done that before. This one time Crispin Glover was in town at the bijou and he was in the lobby during the movie. I had to pee in the middle of the movie so when I went to the lobby and Glover tried to avoid interaction with me by going to the courtyard but he didn’t that theres no exit in the courtyard and that is where the bathrooms are, which is where I was going. so he had to turn around and we had an awkward head nod moment. I used to hang out with a gal who worked at Vistra frame shop and they are a part of the first Friday art walk. I would go and visit when she had to hang at those things. I used to mind my P’s and Q’s and try and manage my vino and cheese intake. BOY OH BOY OH BOY! I DOOOOOO LOVE ME SOME FREE CHEESE!!!

LINKS….

https://photographyatoregon.org

 


W17-X4 Professional Practictices

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Tallmadge Doyle left, Susan Lowdermilk right Discussing the process of Printmaking

 

I went for the Professional Practices for this assignment. I attended an event here at Lane. The event was titled Print makers of the Northwest. I have no experience in printmaking. so I thought to myself this would be an interesting talk to hear and maybe learn something from. I believe we have all heard of printmaking but I was unaware of the process or perks of doing printmaking. The talk was lead by Susan Lowdermilk and Tallmadge Doyle, they are both very experienced in printmaking. Both artists have been doing this work for years. Susan and Tallmadge have taught many classes and workshops about the process of printmaking and how you can use printmaking for many things. Susan is an instructor here at Lane, she teaches a printmaking class that you can make pop-up books in. Tallmadge use to be an instructor here at Lane and at UO.  They each explained their favorite techniques on how they liked to make prints, and they discussed the many other ways prints can be created. Susan and Tallmadge I believe do most of their work on woodblock, where they use different tools to carve out their piece. They discussed how each print maker like many other art forms use a special technique that forms an individual image for themselves. It is quite a process, and they explained it as almost being mysterious being able to lift up the paper you printed on and seeing the final product. First, you have to gather the materials you need. Prints are kind of like stamps, I think of printmaking as similar to stamps. You make grooves or etch into a platform. Your platform could be a piece of plexiglass, piece of rubber, a copper plate, or a block of wood. After you think you are finished you fill the grooves with ink and then you lay a piece of paper over whatever platform you are using and the paper soaks in the ink from the grooves. It is all done by hand too, you can incorporate different art forms into one piece like drawing to etch out your platform, or painting for the color mixing. We were surrounded by prints, at the event. Every direction you looked there was a print hanging next to a print that was made using a totally different technique. Some prints were mixed media, that used watercolor and the process of printmaking. Others blended colors in a way I couldn’t understand, until Susan and Tallmadge explained. The prints that were being shown were part of the Non Profit organization One thing that really caught my attention about printmaking was the fact that you can create multiple originals. Multiple originals that are handmade, Its not very common in the many different types of art. Susan had told us that she probably had at least one print if not more of each of the prints she has ever created. To be able to keep an original copy of each of your works kind of intrigued me. I wish I could have been able to have a original of almost every piece of my own artwork.

 

By: Nieman Adams-Jackson

 

 


Info Interview with Steven Zeller

stevenFor my X4 project I decided to go with the informational interview option. You can say I lucked out on this project quite a bit, because I was able to interview one of my best friends, Steven Zeller. To give you a bit of back story, Steven and I have been best friends from HighSchool when I used to live in Vegas, so we have quite a history together.

Steven is currently traveling for his job with the company Cirque Du Soleil, who is touring their show Kurios in multiple cities across the United States. He works for the company under the title of Sound Technician technically, but his tasks include much more. On any given night he could be running the front of house, running backstage monitor, which is mixing the bands monitors. He is also in charge of running and maintaining video and communication for the technical tracks of the show. He also uses headset com packs to receive stage cues from the stage manager. So essentially in a nutshell he is running the whole show, under the title of Sound Technician.

Usually Cirque only does one show a night on Tuesdays through Thursdays. On these days he arrives four hours before the show to fix or maintain all of the presettings for the audio levels. On days where he does two shows he shows up 6 hours early, to test mic’s, do soundchecks for the bands, and make sure everything is operational before showtime.

Steven went to school for recording arts, working in recording studios, and then sound studios for tv and film with his focus in Automated Dialogue Replacement. Automated Dialogue Replacement is raw dialogue that you would shoot for film and rerecord it in a studio. He was study this at LMU.

Unfortunately he got broke and came back home to Las Vegas. He enrolled at the  University of Las Vegas Nevada. He was undeclared for a year, and in the meanwhile started working at the radio station on campus to continue within the realm of his interests.

In Spring of 2012 he realized he could major in theater arts/ design in technology, and learned all aspects of technical theater. He graduated in Spring of 2014, which was when he was offered a job with Cirque Du Soleil: The Beatles Love, at the Mirage hotel and casino. The Mirage is the  home to that famous tiger that mauled Roy, from Siegfried and Roy. Love is actually in the Siegfreid and Roy theater now, after they reconstructed it. He worked for The Beatles  Love for three years, until he got an offer to go on tour for the show Kurios. His favorite part of tour is getting paid to travel the country, and in 2018 the world when the show goes international.

He said it can be difficult working for an international company. Working with coworkers from other countries where English is their second language, you have to convey certain goals that you have to accomplish. Especially when it comes to high stress situation like loading in, and loading out the show.

In his spare time he played with Shayna Rain which is his band. He has gone on three tours with them, and did the mixing for their last ep. He started off playing bass and moved over to drums and programming, toured the west coast three times, and the entire country one time. Enjoyed the fact that they got share their music with complete strangers, and that music could bring complete strangers together. Unfortunately he had to leave the band in order to go on tour with Cirque Du Soleil. He feels like leaving the band in order to go on tour is the right choice, but he does miss it. In order to succeed with his goals, he does felt that it was the right choice.

Cirque Du Soleil is coming to Portland in Fall if you would like to check out the show. Posted below is a music video of his band that he directed and edited, and a promotional video for Cirque Du Soleil’s Kurios.

 


Professional Practice

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The activity I attended was the Prints from Print Arts Northwest lecture in Building 11’s main gallery on February 15th. The two women who presented the artwork were, Susan Lowdermilk and Tallmadge Doyle. They also had their own pieces in the show too. There were many things that interested me about this art show. I chose to go to this lecture because it gave me something new to learn about. I knew nothing about art that came from printmakers until now.

Printmaking has been around for a very long time and has become modernized and more technical over the years. Currently, three-D printing is becoming very common. As I was looking around at the pieces of art, they all seemed completely different because they are. There are many different ways to do printmaking and with knowledge about the prints, you may be able to tell what kind it is and how it was made. For example, dry paint, mono type, and solar plate are a few different ways. Printmaking definitely does not seem easy, but it can be very creative and simple.

The definition of printmaking is, “multiple original”. The speakers described the art to be like stamps. Printmaking pieces come from all around the world. There are also many limited editions of printmaking art. Many people have made their living off of being professional artists. I have a huge amount of respect for artist and their work. It’s truly an amazing sight to see.

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By: Gabby Mujica


A Peek into the World of Podcasts, with Allegra Ringo.

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Image courtesy of Allegra Ringo

Podcasting as a media is still very much in its infancy. It has been less than 15 years since the first real podcast was unleashed on the world, however, in that time the podcast industry has exploded. Last year 36% of Americans said they had listened to a podcast at least once. That’s close to 100 million people. In addition to that being a big number it represents a 10-year growth of close to 230%. According the Infinite Dial 2016 survey, on average people listen to 5 podcasts a week, that is a lot of podcast listening going on.

There is not a shortage of podcasts out there. No hard number exists on how many podcasts there are but iTunes, one of the biggest distributors of podcasts, has over 250,000 unique shows. This means trying to get noticed can be tough. People are noticing though- iTunes also lists having over 1 billion podcast subscriptions.

To find out more about creating content for this expanding medium I chatted with Allegra

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Image courtesy of Max Fun

Ringo, LA based comedy writer and host of the hugely successful podcast Can I Pet Your Dog? on the popular podcast network Maximum Fun. Having majored in Film and Electronic Arts and writing articles for various websites, Allegra is no stranger to digital media. She finally took the plunge into podcast in July 2015. She says of her impetus for getting into podcasting “It was totally Renee’s ([her] cohost’s) idea! She suggested we have a podcast because it would be a great way to do something fun and funny on a regular basis. I was recently laid off and thought “what the hell” so we did it

She credits the success of her podcast to two distinct factors. First, she has a fairly unique style of podcast: “We did get lucky in that there, weirdly, weren’t any other comedy podcasts about dogs, so there was kind of a space in the market we filled. I do think that if you have a specific topic (e.g. dogs, true crime, knitting) it is really

helpful. If your podcast can be summed up in a logline easily, that goes a long way.” Secondly, being on an existing network provides more exposure than going it alone, although getting onto a network has challenges all of its own, “We called them. Specifically, Travis [former producer] called them. Since he was already on the network with his other podcasts, he approached Max Fun and said he had a podcast that he thought would be a good fit.  I know a lot of people who have pitched to networks and gotten rejected. There’s a chance we still would have gotten on Max Fun [without the referral], but it’s very easy to get lost in the queue of submissions if you don’t have an “in”

The rapid success did come as a surprise to Allegra, “I just wasn’t expecting a lot because it feels like everyone and their mother has a podcast. So, I was very pleasantly surprised that we seemed to have hit on something a lot of people like. I’ve also been surprised at the community that has sprung up around it. I just couldn’t have anticipated it. It’s like a whole little town now!”. Of course, the success doesn’t come without it challenges: trying to coordinate host schedules for recording, the schedules of the guests and then the technical challenges that come just recording the podcast, the sound quality can after all make or break a podcast. Podcasting is a fairly efficient art, Allegra tells me that their podcast is a 3-woman operation and that each episode takes an average of an hour to record and an hour to edit.

We also talked about what she has learned during her time podcasting. Among the better choices they made were to break the show into segments, have a catchy theme and an eye-catching logo. The latter can go a long way towards drawing in viewers on subscription sites in our “judge a book by its cover” culture. Having weekly guests is also a big part of their podcast and I asked how they go about asking people to be on the show “Generally one of us will reach out via email (if we have the person’s email) or via Twitter. Sometimes we will reach out through a third party who we know knows a guest. But Twitter is a surprisingly effective way to get guests. With hugely famous people your tweets will often get lost in their feed, which is understandable. But people who see our tweets are really responsive to it”.

Having dabbled with the idea of podcasting myself I know how tough it can be to get started, so we talked about what advice Allegra would give herself if she were to go back to her early days as a podcaster: “I would tell myself not to be nervous at all. I was kind of nervous our first few episodes and looking back, there was virtually no reason to be, ha-ha. As Travis often pointed out, it’s not live, and you can cut anything you don’t end up liking (we cut one segment from our very first episode). Also, I would tell myself to keep in mind the question “what is my ultimate goal with this podcast?” I think different people have different goals and it’s helpful to keep yours in mind when you’re doing a weekly thing. Also “it’s ok to take a week off”!

Since no man or media exists as an island we finished our conversation discussing some of Allegra’s inspirations for podcasting. Many of her inspirations show how important it is to explore other forms of the media you are involved in: “I really love Karen and Georgia from My Favorite Murder. I think they’re great examples of how podcasting is more about passion than anything. They’re not experts, they’re just enthusiasts on the subject and that makes it great. I also really admire people like Karina Longworth of You Must Remember This, and Phoebe Judge of Criminal. Those podcasts are very different from ours in that they’re very research-heavy, and I have a lot of admiration for people whose tasks are so much more complex than ours”.

My chat with Allegra provided great insight into the world of podcasting and she offered some valuable advice for anyone who is interested in starting their own podcast.

 

 

 

By: Fiona Harlan

 

Yvonne Mazzotta Interview

I currently work as a Lab Assistant in the Media Arts Department. Cierra McGee is one of my amazing supervisors who got me connected with a editor and designer named Yvonne Mazzotta for this interview.

Cierra knows Yvonne through interning at Enjoy Magazine as a college student. Since that time, Cierra still works as a feelance designer and contributes editorial designs on a per-issue basis each month for the magazine. She recommended I speak with Yvonne because she has many years of experience in the media industry, small business ownership, and graphic design.  

After her recommendation, I emailed Yvonne. She generously agreed and gave me some wonderful information about her and the company, as well as inspirational advice. Not only that, she provided a couple of lovely designs from the magazine to share with the class.

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Anyways, here’s how the interview went:
What can you tell me about yourself and your company?
“I am a wife and a mom of three boys (4 including my husband), a nineteen year old college student and fourteen year old twins. I love going to my sons soccer and basketball games and I love beautiful captivating design. Our company stems from a real need in our community. We started out as a marketing agency then added the Enjoy Northern California Lifestyle publication. We launched our magazine in 2008 when our community was in a housing deficit. We all came from a large hair care manufacturer who had sold to a Japanese corporation. We wanted to sink ourselves into our community and bring them together with positive stories and beautiful photography.

What does your daily workflow look like?

It changes all the time and we all wear many hats. I email advertisers for the upcoming issue. I also design and create branding campaigns. I also design events for one of our local Hospitals and work with a local producer of events at the Redding Civic Auditorium. I do allot of research on trends to make sure our advertisers stay current and are sending the right message.
How did you get involved with Enjoy Magazine?

We were all working for KMS haircare in Redding and they sold the company. We started a marketing company and continued to work on the KMS account. We developed the magazine because my Mother in Law was in a lifestyle publication and she sent it to us. My husband said, we should really have something like this in Redding. “
What inspired you to be apart of the design industry?I was a fashion designer and graphic designer when I graduated from college. I love all things design from fashion to architecture. Font choice is my favorite. I love research and finding out how things are done. I believe design takes some real ingenuity and I love the process.”

What advice would you give for aspiring graphic designers?

Do as much work as you can to build your portfolio. Like any skill, you get better as you work more. Get out and meet people, share your work on social media, go to events… people want to work with who they know.
How does someone prepare for the creative/design field?

College, internships and creating a great social media presence to share your work.”

What is your favorite thing about working at Enjoy magazine?
I work with and get to meet inspiring people all the time. I get to make beautiful things that make people happy, everyday!
We found so many local producers or beautiful craftsmanship and agricultural producers that we opened a local retail shop called “Enjoy the Store” and now we have 2 additional locations.We have another enjoy magazine in Visalia California along with a store. We also have Movies in the Park where we show movies for free every friday night in different park locations. 


I appreciate the time Yvonne took the time to do this. I learned a lot about connections with people and presence online.

Lastly, I think you all might enjoy taking a look at some of the other work Yvonne and Enjoy magazine does. Here’s their website: http://www.enjoymagazine.net/