Blogging the Blog

For its fresh inspiration, unique perspectives and variety, I chose the blog site Identity Designed. Identity Designed is a collection from around the world of many branding identities. For consideration, artists submit their works in hopes of being featured on ID.

Besides tons of inspiration, ID is a good way to get some attention for your design studio. There are many photographs of different designs with each post and there is some explanation of how-to and creative process. One can find an abundance of opportunities to learn from other creators through the corresponding stories what unexpected problems they faced and how they solved them.  Discover new styles and typefaces, open your mind to new choices, and a treasure cove of other useful information.

One of my favorite examples is the post by Afterhours, London featuring their designs for Lola Tara, a fashion brand. They talk about some of the creative process in choosing the typeface for the logo. They discuss how and why all photography of the garments on models were shot with the intention of mimicking the logo as well. These are good things to think about when considering a design project, yet are often over looked, or just not thought of by novice designers. Because I do a bit of branding work, product photography and also graphics work, these are all very useful notions to keep on mind while doing my own work.

This website is very easy and tidy. ID is incredibly user-friendly and, besides being very aesthetically pleasing, functions well. All posts are of the highest quality, and the audience is imbued with the desire to lift their designs to new heights. I invite you to check out their site at https://identitydesigned.com/

2 thoughts on “Blogging the Blog

  1. Alexandre Wirrick-Coad

    Looking at the website with the link you posted, I can definitely see what you meant by easy and tidy. The site is crystal clear with the information giving and is in a very clean and neat format easy for readers to understand. Thanks for sharing!

    Reply
  2. Greyson Yant

    Audrey,

    Thank you so much for sharing this! I love the detailed breakdown behind the design methodology and inspiration to each brand package. And the consistent layout, format makes for great presentation of all the rich imagery and content.

    Added to bookmarks!

    -Greyson

    Reply

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