This is a “radio ad” about Kirkland Signature Energy Shot Extra Strength. Clearly, this is not meant to be taken seriously.

What I was trying to accomplish in this assignment is completing both the project & expressing how I interpreted the project at hand. Not only was I able to meet the requirements, but also portray my humor & technical skills as well.

First, the premise of my project is an “ad” for Kirkland Signature Energy Shot Extra Strength, a caffeine booster I take during the morning & sometimes in the afternoon.

Moving on, I noticed that according to the Moodle page, it had three options. This is between Creating a digital story about any topic of my your choosing, using Aesop’s fables, and & create a Radio Advertisement or a Public Service Announcement. Since I had no interest in the second option, I decided to combine both the first & third option. 

After getting approval for my idea from Instructor Hughes, I started to work on my story/radio advertisement. Since time was the essence, I decided to go use Final Cut Pro instead of the Adobe Suite products since I’m quite familiar with FCP. Therefore I was able to get the necessary assets for my project without needing to constantly remind myself on what the steps were to use for Premier Pro.

I will admit that some of the assets were difficult to obtain. An example of this is trying to get the foot slip noise. The closest I came was a basketball slip. To have it make sense for my Story/Ad, I reedited the sound to the best of my ability to make it sound like the character slipped in his kitchen.

Once I settled with a cut, I then exported to Adobe Audition to fine tune it. Then uploaded to my Soundcloud. As of this writing, I hope my peers will find this piece enjoyable.

Which is what I was aiming for in this project: Enjoyability. At a time where students are roughly halfway through the term, I wanted to remind everyone that it’s okay to take a break & find things that comfort them. And I hope my Story/Ad is one of those things.