Today, we’re officially launching our new Campus Map! We’ve been quietly working on this project all summer, and we’re ready to show it off in all its glory.There’s a lot of awesome features on this map that we’d like to walk you through, but before we do that, Go check it out!
Here’s some pictures that show how detailed this map is:
And so many awesome things:
The entire map is completely mobile friendly
Check out the tours tab on the left hand side, where you can take a virtual tour of campus
The search feature on the left is super helpful for finding things on campus – just search for it, and if it’s one of the layers the map can help you find it
Panoramic Photos! Turn on the Panoramic Photos layer and then click one of the 360 icons.
Speaking of layers, there’s only a few that are public right now, but we’re gradually adding other departments to the map to add layers that are interest specific. For example, we’ll have a layer about all the art on campus, a layer about our athletics facilities, and a layer about campus food options.
This project was a partnership between the Webteam, Marketing and Public Relations, Outreach and Recruitment, and CampusBird.
Last Sunday, for the first time ever, more than 20% of visitors to the website were mobile. And I don’t think the general trend can be missed: we’re up 38% on mobile compared to last year. Just more proof that we can’t ignore mobile when thinking about the web.
Also interesting? I was surprised to find that Saturdays and Sundays are our biggest mobile days. Each of the small spikes on the graph (not the gigantic ones) is a weekend. Anyone have any ideas why?
We’ve reached the Information Architecture stage of our web-project planning, a.k.a. how are we going to organize the new site? The ideal experience for any web user is to simply find what they need when they need it, without having to think. The ideal site is completely intuitive. Steve Jobs has been quoted as saying the ideal technology does not require a how-to manual. The aesthetics are such that users can simply figure it out. Given the breadth of the Lane web site this may be out of reach, but it is certainly an ideal worth pursuing.
Taking ques from the de-facto experts on web usability and intuitive design (see Peter Morville’s Ambient Findability and Steve Krug’s Don’t Make Me Think), we have begun a series of card-sorting activities with our stakeholders.
Card-sorting is exactly what it sounds like. A small group is provided a stack of 40 – 50 index cards with site names on them (counseling, welding, child care, library, course schedules, etc.) and ask them to organize them into 5 (or less) categories. Minimal direction is given – groups can add new cards – combine cards – organize as they see fit. Then we watch and listen to the discussion… see what they devise and listen to the logic behind it. They have a small window of time to get this done – 20 minutes or so – and then we have an open discussion about the results. A simple exercise that gets folks thinking abouttaxonomy andinformation architecture without having to know those terms – without having to read Ambient Findability or Don’t Make Me Think! Useful. Insightful. Simple.
So far, we’ve done card-sorting activities with current students, potential students (high schools), and lane employees. And we are now at the stage of aggregating and comparing the results. We aren’t there yet, but thought it might be worth while to share some of the process (and pics) of this activity.