A quick update on progress we’ve made on our web team goals.
Goal 1: We’ve made progress on launching refreshed program pages. Aviation Maintenance Technology faculty drafted virtually all their own content, and provided us with an awesome tour. Networking also went live, just this week, with updated content. I’m hopeful we’ll be launching two more right around the start of the next term.
We also launched a couple of pages for transfer programs that we hadn’t previously advertised:
- Other Arts & Communications Transfer
- Other Social Science Transfer
- Other Science Transfer
- Allied & Public Health Transfer
- Pre-Professional Health Transfer
Of course, a program titled “Other” anything isn’t going to be terribly glamorous page, but it’s the best solution we’ve found for things like advertising – we don’t offer an advertising program and we don’t have a bunch (if any) advertising classes. But we’re a completely valid, cost effective start to transferring to major in advertising elsewhere. That said, those programs were fairly repetitive to write, so I probably won’t count those 5 toward our goals.
Goal 2: We’ve launched a new way to view all the different programs and transfer areas we offer at Lane. You can now browse our programs in one place, rather than having to check each department’s website, and you can see them organized by career community. We’re hopeful this sorter will also support guided pathways at Lane. Goal accomplished!
Goal 3: We’re actually tracking fairly well on this goal, with Organic Search sessions 4.46% higher than they were over a similar time period last year. Unfortunately, new sessions are down, so while we may be on track to meet this goal, we’re not necessarily attracting the right kind of traffic.
Goal 4: There’s work happening on this one, but nothing to report yet. Expect news early next year. In the mean time, if you have any thoughts on things the Lane website does well, things it does poorly, or things you wish it would do, let me know in the comments below!