As previously mentioned, we’ve been tuning our Google Mini the last few weeks. Hopefully you’re getting a much better search experience. But to make sure you are, starting yesterday, when you do a search on our search server, you’ll find a blue bar at the top. If you do a search on our site and don’t find what you’re looking for, click the link in the blue bar and let us know! I’ll do my best to try to figure out what went wrong.Thanks Jace Smith for the suggestion to make a feedback form in the first place!
The Google mini is also going to provide us with lots of interesting search statistics. While it’s too early to look at them now, it’s not too early to talk about how we’re going to use these statistics to make a better website. Every week we pull a list of the 100 must commonly searched for keywords and phrases. Over time, we’re going to look for trends and try to learn what people can’t easily find on the website. So, if “Bike Lane” keeps showing up, we’ll know that we’re not doing a very good job of making “Bike Lane” easily findable on the homepage, and we’ll try to fix that.
We’ll also be using these statistics to improve the actual results of the search. For example, if we notice that people keep searching for “nuring”, we’ll tell the Google Mini to search for “nursing” instead. Or if a department changes it’s name, and people keep searching for the old name, we can tell the Mini to search the new name and save lots of confusion.
I should also note that although I’m trying to make the mini work as awesome as I can, I can’t control what Google does. So when you search on google.com, that has nothing to do with our search engine, and there’s only so much I can do to improve your results. That leads us to Search Engine Optimization, which is much too big of a topic for this post.