It’s summer time! And, as always, that means evaluating how we did on our goals for the year.
Goal 2: Launch an easier way to view what programs Lane offers – Done, having launched our program sorter.
Goal 3: Increase the number of organic referrals to the website by 5%, from 1,358,302 to 1,426,217 (or more) – Narrowly missed. We were actually up 4.78% (though our new user rate was down a little, so traffic quality may not have improved)
Goal 4: Determine what the next iteration of Lane’s website is going to look like – Progress! I don’t have a name yet, but expect this project to kick off with a fury in the fall. It’s our hope to launch a brand new, prospective student centric website during the summer of 2020.
I’d also like to note that we managed to hold the overall size of the site steady, at around 4500 nodes. But that number is likely deceiving – we have a number of placeholder nodes, which we’re just waiting on content on before we delete them. There’s also a couple of projects in the works which will let us migrate a few hundred pages off the site, including a new home for Board minutes and policies, and a new digital catalog. Expect a much smaller site in the fall!
Enjoy the rest of your summer!